It stands for passion, ambition, prosperity, foresight and risk. Hovering around 20,000, Sensex is one of the hottest Indian brands. Little did Deepak Mohoni know that his coinage Sensex would assume so much significance in the times to come.
An IIT and IIM pass-out, Mr Mohoni is the CEO of TrendwatchIndia and humbly admits that it was for reasons of clear simplicity that he abbreviated the word that went on to become a sensation. “I had to type two words for writing sensitive index. So for ease, I christened it Sensex for my columns in 1989,” says Mr Mohoni whose columns used to appear in publications.
While many feel that brand Sensex may be hottest brand these days, hotter even than any cricketer or film personality, until the mid 1990, no one except Mr Mohoni used the word Sensex....>> More
Source : Economic Times Nov. 8
Wednesday, November 7, 2007
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